UMKC Commencement Experiences

Transformed the 2020 experience, due to Covid-19 restrictions, to maximize user experience while keeping costs low. Redesigned the traditional ceremony booklet and developed two mailed congrats packets for graduates to celebrate virtually, Later, designed and managed assets for new in-person events in a local MLB Stadium and large concert venue once restrictions were lifted, including digital assets, print collateral, signage and promotional items. Focus was to provide university-themed giveaways and rebrand with colorful, inspirational and fun designs for a more vibrant and celebratory feel.

Virtual Celebrations
Focus was to incorporate favorite Pixar characters from multiple films into one cohesive product. Illustrations from licensed style guides for multiple films were arranged in a 360-degree wrap so that the color, characters and visual weights were evenly balanced from all angles. Rocket dial and ball handle were also created from iconic brand assets.

CASE District VI Gold Award, 2021 | Special Event Pivot: UMKC Spring 2020 Commencement Packets and Social Campaign

UMKC at the K!
Focus was to incorporate recognizeable elements into the new branding for the live events to capitalize on the excitement for both in-person ceremonies and the popular venue, while keeping consistent with commencement's visual identity.

Best of CASE District VI Award, 2022 | Special Events, In-Person (Multi-Day): UMKC 2021 Spring Commencement at Kauffman Stadium: A New Tradition

Credits
Photography: Brandon Parigo and Jon Mohr; Additional quote page designs: Brett Dietrich, Mike Duah, Alia Herrman, Sarah Richardson and Jason Yates

images are property of the University of Missouri-Kansas City