Stonecrest Senior Living Brand Refresh

Created and revitalized collateral to fit brand tagline: The Good Life Starts with Stonecrest Senior Living. Updated the brand standards to include secondary colors and fonts, new photography style, graphic treatments and patterns. Focus was to emphasize bright colors, vibrant photography and lifestyle images to showcase active and engaging, luxury senior communities. Collateral was designed for all twelve communities and the corporate office. 

Main Community Brochure
Cover and sample pages redesigned from a square folder with several loose inserts to a bound booklet that read more like a magazine with editorial layouts and bold photography. Worked with vendors to design a solution that reduced the cost by 60% while tripling the information inside.

Other Samples of Work
Other collateral included new brand identity resources, bi-fold mini brochure, resource guides, flyers (main community, program, incentive and event), ads, signage and more.

Template Gallery Website
To streamline the request process, and to highlight what different communities were doing, an online template gallery was created to showcase event flyers, corporate-driven materials, advertisements and more. New collateral could be requested through the site's request form.

NorthPoint Development "Above and Beyond" Award, 2017 | Proactive solutions, design and project management

images are property of NorthPoint Development