Community Grand Opening Events

Collateral and promo items for Stonecrest Senior Living Grand Opening events. Focus was to develop creative solutions, based on each community’s unique theme, within limited budgets. Challenge was to create modern designs that still evoked nostalia from eras more familiar with the audience.

Stonecrest of Troy | Made in Detroit
Inspired by the motown music and classic cars that Detroit is known for. Record-shaped invite with classic car record-sleeve envelope and packaged wine glass promotional event giveaway.

Stonecrest of Louisville | Bourbon Barrel
Inspired by Kentucky bourbon barrels and cigar lounges. Real oak veneer invite with event information and station signage and handout with perforated raffle ticket. Chocolate cigar, whiskey stones and rocks glass promotional event giveaways.

Stonecrest of Rochester Hills | All Aboard
Inspired by the luxury, elegance and romance of the "Golden Age of Travel". Train ticket invitation with foiled seal, luggage tag promotional event giveaway, event "trip itinerary" information signage, event “destination” map with punch ticket raffle and "destination" signage.

Stonecrest of Wildwood | Bubbles
Inspired by the oppulence, glamour and effervescence of champagne and cocktail parties. Bubbly invitation with foiled elements and metallic ink, event information and station signage and champagne glass promotional event giveaway.

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