Licensed Small Kitchen Appliances

Created and managed products, packaging and retail opportunities through all phases of development and production for several popular licensed brands while maintaining individual brand standards. Collaborated with product developers and engineers to develop designs, presented concepts to license executives and designers, developed collateral and mockups for sales team and managed creative production with overseas vendors to produce final products. Licensors included Disney, Disney-Pixar, Marvel and Nickelodeon.

"Pixart" Slow Cooker
Focus was to incorporate favorite Pixar characters from multiple films into one cohesive product. Illustrations from licensed style guides for multiple films were arranged in a 360-degree wrap so that the color, characters and visual weights were evenly balanced from all angles. Rocket dial and ball handle were also created from iconic brand assets.

LIMA International Licensing Excellence Award Winner, 2017

Mickey Character Series
Various products and concepts were created to replicate the iconic styling of the Mickey Mouse character, including his red pants with white buttons, yellow shoes, white gloves, signature and famous ears. 

Character Waffle Makers
Focus was to develop multiple types of character-driven waffle makers for different retail outlets while remaining true to each franchise.

LIMA International Licensing Excellence Award Finalist, 2016 | Marvel's Avengers 4-Slice & Captain America Shield Waffle Makers

Packaging and POP Displays
Packaging templates for each brand had to be created by adapting the licensor's packaging styles, designed mainly for toys and apparel, to fit the small kitchen appliance packaging best practices which show multiple images and descriptions. All templates were then submitted to licensors for approval. Different retail displays and pallet program mockups were created for sales presentations to various big box retailers. 

Press and Social Media
Instagram: Minnie Mouse round waffle maker featured on official @minniestyle page; Avengers 4-slice waffle maker featured in @styledbymarvel "12 Days of Marvel" campaign; Mickey Mouse round waffle maker featured in a personal post by Reece Witherspoon.

Facebook: Captain America shield waffle maker shared by Robert Downey Jr.

Tumblr: Personal tumblr page made by Captain America fan blogger after the maker's debut at the 2015 International Home + Housewares Show. Page was then updated to show the new Marvel products featured at the 2016 show.

Publication: Cover and article featuring the Avengers 4-slice waffle maker in the March 2015 edition of Home World Business (after the maker's debut at the 2015 International Home + Housewares Show).

Credits
3D Product Renderings: Mark Krasne

DISNEY ©, DISNEY-PIXAR ©, MARVEL ©, VIACOM ©
images are property of Select Brands, Inc.