Babycakes Brand

Focus was to maintain brand consistency while creating and producing new designs. Items have included packaging, POP displays, environmental graphics, labels, advertising, product mockups, cookbook inserts, sales presentations and more.

Baking Mix Packaging
Due to food industry trademarks, the Babycakes logo was not allowed to be placed anywhere on the packaging. The challenge was to make it still recognizable as a babycakes item through other visual elements.

Pallet Program
Four half pallets of different Babycakes treat makers and baking mixes to be sold in a major warehouse retailer, with corresponding ad campaign. Focus was to showcase the food each product could make, and keep cost to a minimum, while still representing the Babycakes brand. One-color main pallet with 4-color header and sides. 

Credits
3D Product Renderings: Mark Krasne

images are property of Select Brands, Inc.