UMKC Promotional Mailings

Conceptualized and designed packages for a series of mailings through 2021 and 2022 to leaders of other universities to raise awareness about UMKC and its programs and, in turn, help boost its U.S. News and World Report rankings. Each mailing included a promotional item and an informational brochure, and included a "Greetings from the Roos" envelope message with that mailing's theme for cohesiveness. From 2020 to 2023, the university rose 38 spots in National Universities and 11 spots in Top Public Schools.

Mailer One | Roos are Made for Change
Focus was to showcase our university and how we are like our Roo Mascot: Strong, Resilient, Always Moving Forward. Promo item was our popular Classic Roo lapel pin.

Mailer Two | Where Ambition Meets Action
Focus was to highlight the opening of the new Robert W. Plaster Free Enterprise and Research Center and what new capabilities it brought, including a giveaway piece created in the new 3D lab. Illustrated a stylized version of the new facility on campus and collaborated with lab techs and the academic unit's faculty to produce a layered, 3D-printed piece to incorporate into the design of the informational brochure.

Best of CASE District VI Award, 2022 | Promotional Publications

Mailer Three | At the Heart of Kansas City
Focus was to showcase how UMKC is "embedded in the social, economic and cultural fabric of Kansas City" through highlighting our different programs and scholarships. Promo item was a heart-shaped stress reliever and a special box and custom insert was created to display the promo item and brochure upon opening.

Credits
Writers: Mike Plunkett, Scott Chasen; 3D Fabrication: Brian Kanoy

images are property of the University of Missouri-Kansas City